So, I didn’t attend SEC media days. At first, it seemed like no big deal. Watching coaches in suits at a podium and players with microphones and recorders in their faces doesn’t make for much excitement.

Days later, I hate I missed all the drama.

Tennessee’s Phil Fulmer provided most of the entertainment with “subpoenagate.”

LSU’s Les Miles provided a shot at Alabama, and Florida quarterback Tim “Superman” Tebow wowed everyone with his positive activities off the field.

But, the story that caught my eye is the growing rivalry between Georgia coach Mark Richt and Florida’s Urban Meyer.

Sure, these two teams don’t like each other, but last year’s pre-planned actions up the ante a bit.

We all remember the controversy. Richt’s squad dashed onto the field to celebrate after scoring the opening touchdown. The unsportsmanlike conduct brought on a few penalty flags, a ton of criticism and an irate Meyer.

The Gator coach apparently hasn’t gotten over the whole ordeal. In an upcoming book, Meyer made it clear what Richt told his players to do upset him greatly and retaliation is due this season.

Richt was asked about the situation at media days and did what you would expect Richt to do: He took all the blame.

“Now, in hindsight, I asked the team to do an unsportsmanlike act, because it’s called unsportsmanlike conduct, excessive celebration,” Richt said. “In hindsight, I shouldn’t have done it. I won’t do anything like that again. It could have easily turned into a big stupid brawl and everything else.”

Richt broke down the whole thing, explaining he wanted to see his team fired up after several weeks of lackluster emotion. He said he called Meyer the next day and told him, “I was a coach desperate to try to get some enthusiasm.”

For Richt, it worked, with Georgia walking away with a 42-30 unforgettable victory.

“I don’t think there’s any doubt it’s intensified the rivalry,” Richt said. “But what intensified the rivalry is that we won, OK? I mean, that’s the reality.”

That’s what it comes down to. Meyer got his butt kicked, plain and simple. Had the Gators survived that emotional outburst, stood up and taken control of the game, Meyer would have just a normal rivalry beef with Georgia.

Instead, his ego was bruised, and now backlash will likely be the talk heading into the Nov. 1 matchup.

But, Meyer better be careful. Planned or not, antics on the field during the heat of a rivalry game can lead to unwanted consequences.

Anyone remember South Carolina-Clemson in 2004?

I don’t want to imagine the punishment if something remotely like that broke out. Being bowl eligible doesn’t matter in this rivalry. A trip to the national championship game will likely be at stake.